Our Story

Because Your Beauty Matters


At shades Of Ebony we believe that everyone deserves the right to feel beautiful, valued and included. Our purpose is to inspire all women to feel empowered and confident in their beauty from the inside out. 

Realising the lack of representation of women of colour within the Australian beauty industry, frustration led Ugandan born Monica to launch the e-commerce website Shades of Ebony. “I wanted to create a space where women such as myself and others of diverse backgrounds could shop with confidence and feel valued.” 

We are proud to say that Shades Of Ebony has evolved to become  a truly inclusive brand with something for everyone! Treat yourself or someone special in your life.