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Our Story

Because Your Beauty Matters

Our purpose is to inspire all women to feel empowered and confident in their beauty from the inside out. We believe that everyone deserves the right to feel beautiful, valued and included. Realising the lack of representation of women of colour within the Autralian beauty industry, frustration led Monica Kenyi to launch the e-commerce website Shades of Ebony in 2016. “Growing up as a teenager in Australia who was just starting to learn and experiment with makeup, it was extremely difficult not being able to find products that suited my dark skin tone,” says Kenyi. “There were hardly any stores that carried beauty products for people of color back in the early to mid 2000's and, in fact, it’s still the case today. I wanted to create a space where women such as myself could shop with confidence and feel valued.” We are proud to say that Shades Of Ebony is a truly inclusive brand with something for everyone! Treat yourself or someone special in your life.